Grey Matters 2012: Creating Age-Friendly Communities

The Alberta Seniors Services Conference is a two-day event that offers seniors’ service providers opportunities to network, gain knowledge and increase awareness of issues, supports and services for seniors. In 2011, approximately 250 delegates attended from across the province. The 2012 conference is hosted by Alberta Seniors and the Edmonton Seniors Coordinating Council, and is presented by the Alberta Motor Association.

Date and location 

Date: Sept. 13 – 14, 2012
Location: Fantasyland Hotel
West Edmonton Mall
17700 – 87 Avenue
Edmonton, AB  T5T 4V4

Presented by the Alberta Motor Association

Conference includes 
  • Unlimited conference sessions
  • Breakfast, lunch and break refreshments
  • Conference welcome package and guide
  • Entrance to resource fair
  • Approved Continuing Education (ACE) Certificate of Completion (for accredited sessions only)

    For information about keynote speaker Dorian Block, go here.
Regular registration
  • Registrration is now closed.
  • No refunds after Sept. 1. All requests for cancellations and refunds prior to that date must be received in writing by the Edmonton Seniors Coordinating Council office. A $50 cancellation fee will be deducted from your registration.
  • Cuf-off for registrations is Sept. 5 at 4:30 p.m.

Full conference details:

Sept. 13, 10:35 - 11:45 a.m. session

It Takes a Community to Age in Place: City of Edmonton and Edmonton Transit Working to Meet the Needs of Seniors

Learn about City of Edmonton pilot sites striving to support seniors in different Edmonton neighborhoods and how Edmonton Transit is developing and expanding links with community seniors centers and various other agencies.


Beyond Food Security: What's New at Meals on Wheels Discover how Meals on Wheels has used community partnerships to expand and diversify food services beyond the traditional Meals on Wheels model.

Keeping Seniors Healthy at Home: An Emergency Department Link

Home Care and the Emergency Departments are collaborating to help seniors return home safely by connecting them to resources in their community.

Sept. 13, 1 - 4 p.m. session

Keeping Seniors Mobile

Participants will explore the issue of transportation options in senior years. They will be able to describe what goes into developing a model to provide assisted transportation to seniors. They will examine recent research in Alberta on alternate transportation for seniors and be able to compare and contrast different models both in the developmental and implemented stage.

Staging for Aging: Creating Age-Friendly Plans for Urban and Rural Communities

Discover how three Alberta communities -- City of Edmonton, Strathcona County and Jasper -- are working to create age-friendly communities.

Creating a Senior Friendly Community:      A Tool for Building an Age-Friendly Community

This two-part workshop will give participants a deeper understanding as to how to support their community's efforts to become age-friendly.

Sept. 14, 9:30 - 10:40 a.m. session


Implementing Assistive Technology in Home Environments Review the process and findings of a grant-funded pilot project using assistive technology to help individuals living at home or in supportive settings.

Seniors Financial Assistance: Provincial and Federal Benefits

Learn about financial assistance programs for seniors available from the federal and provincial
  Striving to Thrive: Evolution of Senior Centres

From their origins as social clubs, seniors centres have broadened their programs and services and
evolved to meet the changing needs of seniors.


Brain Fitness with a Holistic Twist

The Posit Brain Fit program is designed to gradually increase speed at which seniors can reliably process information.

Sept. 14, 10:55 a.m. - 12 p.m. session


Taking Your Place by the Fire: Older Adults as Community Leaders Learn about engaging older adults as community leaders as well as project ideas for your own community.

Supporting Seniors in Crisis: The Issue of Seniors' Suicides

The Support Network has developed a new workshop to specifically address the needs of seniors who may be contemplating suicide.

Easing the Transition to the Passenger's Seat: The Effects of Aging on Driving

Preparing to retire from driving requires knowledge, resources and care. Learn how to ensure older adults maintain their mobility and independence throughout this transition.

Alberta Health Aging Report: Office of the Chief Medical Officer of Health

The Office of the Chief Medical Officer of Health will review Alberta’s Healthy Aging Report.

Sept. 14, 1 - 2:10 p.m. session


Hidden in the Cultural Fabric: Elder Abuse and Neglect in Ethno-Cultural Communities An introduction to research evidence based resources and/or tools to assist older ethno-cultural Albertans increase their knowledge and understanding of elder abuse.

Housing for Everyone

Explore innovative housing design that allows for easier future changes, additions and adaptations.

Finding Balance: Helping Older Adults Stay Active Through Wii Fitness

The Alberta Centre for Injury Control is raising awareness about falls and falls prevention through the Finding Balance. Kerby Centre’s Wii Balance project is helping seniors “find balance”.

Emergency Preparedness and Empowering Seniors

Ensure you know how to take care of yourself and your family during a disaster. In addition, get
information on the Canadian Red Cross Health Equipment Loan Program.

Continuing education credits:


“Calgary Family Services, provider #1114, is approved as a provider for Social Work Continuing Education by the Association of Social Work Boards (ASWB), through the approved Continuing Education (ACE) Program. Calgary Family Services maintains responsibility for the program.”

Upon completion of an accredited session, attendees will earn 1.0 ACSW Category “A” credit. A certificate will be handed out following the session and upon receipt of a completed evaluation form.

The 2012 Grey Matters conference is offering one three-hour accredited session on Day 1 and three one-hour sessions on Day 2. The accredited sessions are highlighted with the word Accredited in the pdf agenda available here. To receive Day 2 credits, delegates must attend all three of the one-hour sessions. For information about the learning objectives of the accredited sessions, go here.

The entire conference provides attendees with Category “B” credits.




  • A block of rooms has been reserved for conference attendees at the Fantasyland Hotel.
  • The special conference room rate is $172/night. To ensure you receive the special rate, call the Fantasyland Hotel at 780-444-3000 or toll free 1-800-737-3783 and mention you are attending the seniors services or Grey Matters conference. 
  • The cut-off date is Aug. 13.


Accommodations for disabilities and dietary restrictions:


  • Please notify Rich Gossen at 780-423-5635 of any special requirements, including dietary restrictions prior to 4 p.m. on Sept. 10
  • Grey Matter 2012: Creating Age-Friendly Communities is committed to providing accessible, equitable and supportive services to our delegates.
  • The conference hotel and venue is fully wheelchair accessible. CART services will be provided during conference keynote speeches.



  • Abundant, free, unlimited parking is available in lots adjacent to the conference venue.

Questions and concerns:


  • Grey Matters 2012: Creating Age-Friendly Communities will attempt to address all complaints and grievances promptly and fairly. If you have any concerns associated with the event, please contact Rich Gossen at 780-423-5635.
  • Click here to download a printer friendly conference agenda


Grey Matters 2012: Creating Age-Friendly Communities

 Regular registration  Aug. 1 to Sept. 5, $250 per person, GST included  Register now

Date and location  Date: Sept. 13 – 14, 2012
Location: Fantasyland Hotel
West Edmonton Mall
17700 – 87 Avenue
Edmonton, AB  T5T 4V4
Conference includes 
  • Unlimited conference sessions
  • Breakfast, lunch and break refreshments
  • Conference welcome package and guide
  • Entrance to resource fair
  • Approved Continuing Education (ACE) Certificate of Completion (for accredited sessions only)


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